The purpose of this unit is give learners the opportunity to study the process of music video
production by undertaking a music video project. Learners will first research music video
conventions relating to different genres of music before contributing creatively to the concept
of a music video. Finally, learners will participate in the production and post-production of a
music video and evaluate the success of the product. This unit would be relevant to learners
who intend to enter the music business in any role and for musicians wishing to gain insight
into the specific process of producing music videos.
- Teacher: Stephen Maxwell
Unit purpose
This unit will providelearners the opportunity to plan for and mix a recorded session inresponse to a client’s needs whilst demonstratinggood professional practice when workingwiththe client. In producing the mix, learners will be able to enhance mixing skillsacquired inother units through the use oftechnical and creative processes. The learnerwill then seekand act upon client feedback to produce a mix revision before presenting the final mix. This unit is intended for learners who wish to developthe knowledge and skills required toeffectively produce a mix where client interaction is a key component in the creative process.
This unit is intended to give you a broad understanding of sound production processes. You
will examine the terminology and requirements for staging a live performance before going
on to study the requirements for studio recording and post production. The unit is intended
for learners who have limited knowledge of sound production processes and intend to work
in the music industry, especially as an artist manager, promoter, or a musician who carries
out these roles on their own behalf. Throughout this unit, you will learn how to use common
terminology which will enable you to communicate effectively in live, studio, and mastering
environments
- Teacher: Kevin Dobie
- Teacher: Philip Ennis
