The purpose of this unit is give learners the opportunity to study the process of music video
production by undertaking a music video project. Learners will first research music video
conventions relating to different genres of music before contributing creatively to the concept
of a music video. Finally, learners will participate in the production and post-production of a
music video and evaluate the success of the product. This unit would be relevant to learners
who intend to enter the music business in any role and for musicians wishing to gain insight
into the specific process of producing music videos.
Skill Level: Beginner