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This Unit is designed to introduce candidates to the purpose of promotion within the music industry. Candidates will have the opportunity to learn about those involved in promotion, the functions they perform and the different methods used to enhance the exposure of a music product. Candidates will also develop practical skills through the production of promotional materials for a music product in the music industry
In this unit you will be given the opportunity to listen to and explore a wide range of music genres. You will learn to identify and describe the distinguishing features of a range of genres and will go on to examine a particular genre of interest in more detail, and research the contribution a selected group or individual has made to that genre.